Playbook · Content

Audit your socials with Claude — find what actually works.

You're posting to social — but is it actually working? Connect your accounts and ask one question. Your AI agent reads the last 60 days and tells you, in plain English, which posts pulled their weight, which wasted your time, and what to make more of. No spreadsheets, no analytics know-how. Setup takes about five minutes; the answer takes one sentence.

What it does for you

You don't have time to study analytics dashboards, and you shouldn't have to. This gives you the read a sharp marketing strategist would hand you after a week of studying your account — in plain English, in the time it takes to write one sentence. By the end you'll know:

• Which channel deserves your effort. A per-platform verdict — where your reach actually is, and which channel to stop pouring time into. (Often the same video does 87K on one platform and 300 on another.)
• What's working, as a formula. The topics, hooks, and angle behind the posts that took off — quoted back to you with real numbers, so you can repeat the pattern on purpose instead of by luck.
• Where viewers swipe away. On Instagram the agent reads skip-rate and watch time, so you see the exact point people bail — the single best predictor of whether a video travels.
• What to stop making. The posts quietly dragging your reach — launch announcements, hookless tutorials — named, with the numbers that prove it.
• Whether you've gone quiet. A cadence check that catches the posting gap costing you momentum, and tells you the highest-leverage move first.

Three steps, start to finish

Here's the whole thing, nothing hidden. No website to build, no list, no domain — just two one-time connections that take about five minutes between them, then the question. We'll walk through each step.

1. Connect your socials

First, a Loopi account — that's the prerequisite, and it's 60 seconds (email + password). Then, inside the app, open the Content tab, expand Profile setup, and scroll to Connected platforms. Click Connect on each platform — every one bounces you through that platform's sign-in once, then stays linked. This is the only setup the audit needs; it's also the one step nobody can do for you.

2. Connect Loopi to your agent

Loopi is an MCP server — one line wires it to Claude Code. (Claude Desktop, Cursor, Codex, and Gemini take the same https://api.loopi.social/mcp URL in their connector settings.) Authorizing is a one-time browser login with a scoped key.

# Claude Code — add Loopi in one line
claude mcp add --transport http loopi https://api.loopi.social/mcp

# then just tell your agent:
> connect to loopi mcp        # opens a browser to authorize, once

3. Run one prompt

This is the whole play. Paste it into Claude Code or Codex — the agent finds your connected accounts, pulls 60 days of post analytics, and writes the brief. No IDs, no steps, no further input.

Connect to Loopi MCP. Find my socials and audit what works on my channel.

Want to steer it? This longer version names exactly what to cover — same play, more direction.

Connect to Loopi MCP. Audit my socials over the last 60 days. Across every
connected channel, tell me:

- Which channels are pulling their weight and which to cut.
- What's actually working — the topics, hooks, and on-camera persona behind my
  breakout posts, with real numbers.
- Where viewers swipe away — read Instagram skip-rate and watch time.
- What's dragging — the posts I should stop making, with numbers.
- Whether my posting cadence has slipped.

Then give me a prioritized list of what to do next. Write like a strategist
briefing me on my own channel — not a data dump.

Make an account and connect Loopi to your agent →

What the agent sees

The moment your platforms are connected, every published post shows up with its metrics — the same grid you see on Loopi's content analytics tab. The agent reads the whole window, not just the top row, and it sees the thing you feel but can't prove: the same video does 87K on TikTok and 312 on YouTube. The breakouts jump out; so do the launch posts and hookless tutorials that never landed.

Views, likes, comments, and shares come back for every platform — that's the spine of the audit. Instagram returns more: reach, saves, average watch time, and even reels skip-rate, all through the same MCP call. So the agent can tell you not just what got views, but where people swiped away.

What Loopi handles for you

The agent doesn't scrape three creator dashboards or stitch exports together. Every number arrives through one MCP call.

• Every platform in one call surface. YouTube, TikTok, and Instagram analytics all come back from content.listPostAnalytics — no separate logins, no exports. (LinkedIn and Bluesky have no analytics endpoint, so the agent leaves them out rather than reporting zeros.)
• The 60-day window and paging are handled. The agent pages through every video — it sees your whole catalog for the period, not just the most recent dozen.
• The universal four, plus Instagram's deeper signal. Views, likes, comments, and shares come back in one shape for every platform. Instagram adds reach, saves, average watch time, and reels skip-rate in the same payload — so the agent can rank a TikTok against a Reel and still read retention where it's available.
• Multi-brand rollup via profile.listProfiles. Run more than one channel under your account and the agent can audit each profile from the same prompt.

What the result looks like

Here's the brief from a real run. From post analytics alone, the agent ranked the channels (TikTok strongest, YouTube doing ~1% of the same content's reach), spotted the pattern behind the breakouts — contrarian "named-enemy" takes with big-tech-engineer authority — and caught the thing a dashboard never would: the account went dark two weeks ago, right after its best run. The highest-leverage move wasn't a content tweak. It was start posting again.