Terms of Service

These Terms of Service (the "Terms") govern your use of Loopi Social (loopi.social), an AI-native platform that helps small businesses run their online presence — scheduling social-media content, hosting a public link page, hosting a brochure website on a custom domain, running email broadcasts and drip sequences, managing a Google Business Profile, and producing short marketing videos — much of it operated by AI agents that draft, build, and run these channels on your behalf. By creating an account or otherwise using Loopi Social, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the service. Loopi Social is operated by an individual developer and is provided "as-is."

These Terms are organized around your account, the AI agents that can operate it, and the channels those agents and you work in: Content (social scheduling and drafts), Links (your public link-in-bio page at {username}.loopi.social), Website & Domains (a hosted brochure site and the domain/DNS behind it), Mail (subscriber lists, broadcasts, sequences), Google Business Profile, and Studio (media rendering).

1. Your account

Age: you must be at least 18 years old to create an account or use Loopi Social. By creating an account you represent that you meet this requirement. We may terminate any account we reasonably believe is held by a minor.
Security: you are responsible for keeping your password, connected-platform OAuth grants, and any API keys or agent credentials you generate secret. Notify support@loopi.social immediately if you suspect unauthorized access or a security incident.
You are responsible for everything done under your account — by you, by any member you invite, by any integration you connect, and by any AI agent or automation you enable (see §2). Actions taken on your behalf are treated as your actions.
One account per individual or organization. Multi-user accounts can be created via the Members tab — each member receives a scoped role.
Accurate information: you must provide accurate registration details and keep them current.
Right to investigate: Loopi Social may monitor usage for abuse, security, billing, and fair-use purposes (see §11), may investigate suspected abuse, and may suspend or terminate accounts that use the platform other than as intended or that violate these Terms.

2. AI agents & automation

2.1 What the agents do

Loopi Social provides AI agents that can operate your channels for you — drafting posts and emails, building and publishing your website, configuring your domain and DNS, connecting channels, replying to or summarizing activity, and running recurring tasks on a schedule. You direct the agents through chat or by enabling an automation, and you may pause or disable any agent or automation at any time.

2.2 You authorize and are responsible for agent actions

When you use an agent or enable an automation, you authorize it to act on your behalf, and you are solely responsible for what it does — including content it drafts, posts it publishes, emails it sends, website changes it makes and publishes, domain or DNS changes it applies, and any other outward-facing action it takes. Agents may operate without asking you to confirm each individual action, and automations run unattended on a schedule with no person present. It is your responsibility to review an agent's setup and instructions before enabling it, to monitor its output, and to disable it if it is not behaving as you intend. We recommend reviewing agent-generated content before it reaches the public or your subscribers.

2.3 AI output is not advice and carries no warranty

AI output is a suggestion, not a commitment, and is not professional, legal, financial, marketing, or other advice. Loopi Social makes no warranty about the accuracy, originality, non-infringement, quality, or fitness of any AI-generated text, media, code, website, or action, and does not guarantee any result — including reach, engagement, search ranking, deliverability, or revenue. You assume all risk for relying on, publishing, or sending AI output.

2.4 Data sent to the AI provider

To operate your channels, agents transmit the data they need to our AI provider (Anthropic) — which, depending on the task and what you have connected, may include your instructions, brand context, drafts, media descriptions, mail and subscriber information, website source, analytics, and Google Business Profile data. Conversation history and an agent's working "memory" are stored on the AI provider's infrastructure. This is described in the Privacy Policy §3, and your use of the agents is your consent to it.

2.5 AI-authored email is labeled

Emails composed and sent by an agent on your behalf are signed to disclose that they were written by an AI agent. You remain the sender of record and remain responsible for their content and for your recipients' consent (see §5).

3. Content service

3.1 Your content stays yours

You retain all rights in the media you upload, the post bodies you or an agent draft, and the brand context you provide. By using the Content service, you grant Loopi Social a limited, non-exclusive, royalty-free license to host, store, transcribe (in-region, using open-source speech-to-text — your audio is not sent to any third party for transcription), process via our AI provider to generate drafts and descriptions, schedule, and publish your content to the third-party platforms you connect — solely to operate the service for you. This license ends when you delete the content or your account, except where retention is required by law.

3.2 Acceptable use

You may not use the Content service to:

Publish content you do not have the right to publish, including content that infringes copyright, trademark, or other intellectual-property rights.
Impersonate any person or entity, or misrepresent your affiliation with anyone.
Schedule spam, deceptive content, content that incites violence, sexually explicit content involving minors, or any content prohibited by a connected platform.
Automate behavior that violates a connected platform's API terms (TikTok, Instagram, LinkedIn, YouTube, and Bluesky each have their own rules — your use of Loopi Social must comply with whichever apply).
Reverse-engineer, scrape, or otherwise extract data from Loopi Social beyond what its documented API surface allows.

3.3 Connected platforms

When you connect TikTok, Instagram, LinkedIn, YouTube, or Bluesky, you grant Loopi Social the OAuth scopes those platforms require to schedule posts on your behalf. You may disconnect at any time from the Content tab, which deletes the stored tokens. Loopi Social is not affiliated with any of these platforms and is not responsible if a platform changes its API, suspends your account, rejects a post, throttles your sending, or goes down. Connecting a YouTube account additionally requires your agreement to the YouTube Terms of Service and your acknowledgement of the Google Privacy Policy.

3.4 Publishing disclaimer

Loopi Social does not guarantee that scheduled posts will publish successfully or on time. Publishing may fail due to platform API limits, expired authorization tokens, content restrictions imposed by the platform, or other technical conditions outside our control. You are responsible for verifying that time-sensitive content has actually published. Loopi Social is not liable for damages resulting from failed or delayed publishing.

4. Links service

4.1 Username and public page

The Links service allows you to claim a username and publish a link-in-bio page at {username}.loopi.social. Usernames are issued first-come-first-served. We may reclaim or rename a username that infringes a third party's trademark, impersonates another person or entity, is used in bad faith for squatting, or contains content that violates these Terms. You may release a username at any time from the Links tab.

4.2 Content on your link page

You are responsible for everything that appears on your public link page — the bio, the avatar, the link titles, the destination URLs, and any images you upload. You may not use the Links service to host or link to content prohibited under §3.2, including infringing, deceptive, malware-distributing, or otherwise unlawful material. Loopi Social may disable a link page that violates these Terms with or without notice.

4.3 Visitor analytics

The Links service records page views and link clicks (including technical request metadata such as User-Agent, Referer, and UTM parameters, and potentially the visitor's IP address) to provide you with traffic analytics. See the Privacy Policy §5 for full disclosure. Some jurisdictions require you to disclose this collection to your visitors — that disclosure is your responsibility.

4.4 Embedded email forms

If you embed an email-capture form on your link page (or on a third-party site), submissions are governed by §5 (Mail service) below. You assume full responsibility for the consent practices of the embedding surface.

5. Mail service

5.1 Your subscribers, your responsibility

You are the data controller for every subscriber you import, capture, or otherwise add to a Mail list on Loopi Social. You represent and warrant that you have a lawful basis (consent, contract, legitimate interest, etc.) to email each address on each list. Loopi Social acts as a data processor for that subscriber data and does not police your basis — but we will act on credible complaints (see §5.6).

5.2 Anti-spam compliance

You must comply with all anti-spam and electronic-marketing laws that apply to you, including but not limited to:

CAN-SPAM Act (US): every broadcast must accurately identify the sender, include the sender's valid physical postal address, and provide a working unsubscribe mechanism.
GDPR / UK GDPR (EU/UK): you need a lawful basis for processing each subscriber; honor data-access and erasure requests.
CASL (Canada), PECR (UK), Australian Spam Act, and any equivalent laws in jurisdictions where your subscribers reside.

Loopi Social enforces two baseline protections regardless of your jurisdiction: (a) every email contains a one-click unsubscribe link, and (b) bounced and complained addresses are automatically prevented from further contact.

5.3 Tracking disclosure

Broadcasts and sequences sent through Loopi Social include open tracking and click tracking by default. These capture the recipient's IP address, User-Agent, timestamp, and for clicks the destination URL. If your jurisdiction or the subscriber's jurisdiction requires you to inform recipients of this tracking, that disclosure is your responsibility.

5.4 Sender identity

Sender identity — display name, reply-to address, optional custom sending domain, and footer — is configured once per profile (the brand default), not per list. Until reply-to verification completes (you click a signed link delivered to that address's inbox), Loopi Social will refuse to send broadcasts that rely on it. An individual email may override the sender identity only within values you have already verified for that profile. You may not configure a sender identity that misrepresents who you are.

5.5 Acceptable use (mail)

You may not use the Mail service to send:

Unsolicited bulk email, "purchased" lists, scraped addresses, or any list to which the recipients did not knowingly subscribe with you.
Phishing, malware, fraudulent, or otherwise deceptive content.
Email that violates the AWS Acceptable Use Policy or the AWS SES sending policies.
Email that impersonates a person or organization you do not represent.
Email containing content that would violate §3.2 if posted to a social platform.

5.6 Bounce / complaint thresholds

Our email provider enforces bounce and complaint rate ceilings on the shared sending infrastructure. If your sending patterns put deliverability at risk — excessive hard bounces, spam complaints, or sudden volume spikes — Loopi Social may pause your sending, require a remediation plan, throttle your throughput, or terminate your account. Repeat offenders are removed.

5.7 Public capture forms

You may embed Loopi Social's public sign-up form on third-party sites or on your link page. Submissions create active subscribers immediately — Loopi Social does not run a separate double-opt-in confirmation step. By embedding the form, you take full responsibility for visitor consent: the embedding surface must clearly disclose what the subscriber is signing up for, who is collecting the address, and how to unsubscribe. Loopi Social applies anti-abuse measures to these public endpoints and reserves the right to throttle, suspend, or block traffic it deems abusive — but it does not guarantee any particular level of filtering, and the burden of lawful consent (CAN-SPAM, GDPR, CASL, PECR, and others) is entirely yours.

You may also publish a contact form (for example, a "get in touch" form). Submissions are stored and emailed to you, and the visitor is added to a subscriber list only if they explicitly opt in on the form. The same consent responsibilities apply, and you must not repurpose contact-form submissions for marketing without a lawful basis to do so.

6. Website & Domains

6.1 Hosted website

Loopi Social can host a brochure website for your profile. You (or an agent acting for you) author and edit its source, build it, and publish it to a public address. You are responsible for everything on your published site — text, images, code, embedded forms and third-party embeds, and any scripts or analytics you or an agent add — and it is subject to the acceptable-use rules in §3.2. You retain your rights in your site content; you grant Loopi Social the limited license needed to store, build, host, and serve it. Hosting is provided as-is with no uptime guarantee, and Loopi Social may take down a site that violates these Terms with or without notice.

6.2 Custom domains and DNS — important

Loopi Social does not sell or register domain names. You buy your domain from a registrar of your choice; domain search in the app only checks availability. To connect a domain, you delegate its nameservers (or a subdomain's) to Loopi Social, at which point we operate the authoritative DNS for that zone so we can configure the records your site and email need.

Delegating a domain you already use is high-risk. If a domain currently serves a live website, email/MX, or other services and you delegate it to us, those services depend on the records being carried over correctly. We attempt to detect and mirror your existing records on a best-effort basis only; this process is not guaranteed to capture every record (for example, certain subdomains, mail, or specialized record types may not be mirrored). You represent that you have authority over any domain you connect, and you are responsible for reviewing and verifying your critical records — especially email/MX — after delegation, and for keeping your own backup of your prior DNS configuration. To the maximum extent permitted by law, Loopi Social is not liable for any interruption, loss, or damage to your website, email, or other services arising from delegating a domain to us, from DNS changes we or an agent make, or from a registrar or DNS provider outage.

6.3 Website analytics

If you enable website analytics for a hosted site, Loopi Social provisions a Google Analytics property and the site loads Google's analytics tag, which sends your visitors' data to Google. This is separate from Loopi Social's first-party link-page analytics. You are responsible for disclosing this analytics collection to your site visitors and for obtaining any consent your or their jurisdiction requires (including any cookie-consent banner). See the Privacy Policy §6.

7. Google Business Profile

If you connect a Google Business Profile, you authorize Loopi Social — and any agent you enable — to access it through Google with the management permission Google requires. This lets Loopi Social read your listing, your customer reviews (including reviewers' names, photos, and review text), and your performance insights, and, where you enable it, update your listing and post public replies to reviews on your behalf. You are responsible for the accuracy and appropriateness of any listing change or public review reply made on your behalf, including by an agent. The reviews and reviewer information surfaced to you are personal data of third parties for which you are responsible for any handling you perform; Loopi Social passes this data through live and does not build a separate store of it. Loopi Social is not affiliated with Google, and your use of Google Business Profile is also subject to Google's terms and policies. Access to Google's Business Profile APIs depends on Google's approval and may be unavailable, delayed, or revoked.

8. Studio

The Studio service renders short marketing videos from media and text overlays you provide. You retain your rights in the assets you upload and the videos produced; you represent that you have the rights to any media, footage, music, fonts, or likeness you use, and you are responsible for the output you publish. Rendering is performed on Loopi Social's own infrastructure. The service is provided as-is with no guarantee of a particular render outcome or turnaround.

9. Fees & billing

Loopi Social offers a free tier and paid plans, priced per profile and displayed on the pricing page and in your account. Payments are processed by Stripe; subscription fees are charged at the beginning of each billing period in the currency shown, and the quantity billed reflects your number of paid profiles. All fees are exclusive of applicable taxes, which you are responsible for paying. Subscriptions automatically renew unless cancelled. You may cancel from your account at any time; cancellation ends access to paid features at the end of the current billing period, and no prorated refund is provided for unused time. The free tier and any trial allowances are subject to usage limits that we may set, change, or enforce (including limits on agent usage — see §11). We may change pricing at any time; material changes take effect at the next billing cycle and will be communicated in advance. Refunds outside the cancellation flow are at the operator's discretion.

10. Service availability

Loopi Social is provided as-is and on a best-effort basis with no service-level guarantee. The service runs on third-party cloud infrastructure and inherits its outage surface. Scheduled deliveries (posts and emails), hosted websites, DNS, and AI agents may be delayed, degraded, or fail during provider incidents. We make no warranty that posts will publish at the exact scheduled time, that a hosted site or domain will remain continuously reachable, or that every email will reach the inbox — deliverability depends on the recipient's provider, on your sending reputation, and on shared sending reputation.

11. Fair use & monitoring of agent usage

AI agents consume significant compute. Loopi Social records usage metadata — including model-usage counts, session and agent identifiers, timestamps, and, for accounts on a free tier or trial, which gated actions were used — to meter usage, calculate billing, prevent abuse, and improve the service (see the Privacy Policy §3). We may set and enforce reasonable usage limits, throttle, or require an upgrade for accounts whose agent usage is excessive or that we reasonably believe are abusing the service, and we may suspend accounts that attempt to circumvent these limits.

12. Loopi Social's intellectual property

The Loopi Social name, logo, website design, software, and documentation are owned by the operator. You may not reproduce, duplicate, copy, sell, resell, scrape, or exploit any portion of the service or its branding without prior written permission. The limited license to use the service granted by these Terms does not transfer ownership of any intellectual property.

13. Feedback

If you submit ideas, suggestions, or feedback about Loopi Social, you grant the operator a perpetual, irrevocable, royalty-free license to use that feedback for any purpose without obligation to you.

14. Termination

By you: email support@loopi.social from the account-owner address to request closure. Within 30 days we erase the account, profiles, lists, content, link pages, hosted website source and served files, connected-platform tokens, custom-domain configuration, and any AI agents and their stored memory and credentials. Content already published to social platforms, already delivered to subscriber inboxes, or already served from a domain you control is outside our control and is not deleted.
By us: we may suspend or terminate accounts that violate these Terms, abuse the service, or threaten the platform's deliverability, stability, security, or reputation. We may also terminate at our discretion, with or without notice, in cases of suspected fraud, legal demand, or non-payment.
Effect of termination: all rights granted to you under these Terms end. Provisions that by their nature should survive (intellectual property, disclaimers, indemnity, limitation of liability, governing law) survive termination.

15. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. LOOPI SOCIAL DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE; THAT AI AGENTS OR AI-GENERATED OUTPUT WILL BE ACCURATE, ORIGINAL, OR FREE OF ERRORS; THAT A HOSTED WEBSITE, DOMAIN, OR DNS CONFIGURATION WILL REMAIN AVAILABLE OR UNCHANGED; OR THAT YOUR USE OF THE SERVICE WILL IMPROVE YOUR PERFORMANCE ON ANY THIRD-PARTY PLATFORM OR IN ANY SEARCH OR DISCOVERY SURFACE.

16. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, LOOPI SOCIAL AND ITS OPERATOR ARE NOT LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES — INCLUDING LOST REVENUE, LOST PROFITS, LOST DATA, LOST GOODWILL, WEBSITE OR EMAIL DOWNTIME, OR THE COST OF SUBSTITUTE SERVICES — ARISING OUT OF OR RELATED TO YOUR USE OF, OR INABILITY TO USE, THE SERVICE, INCLUDING ANY ACTION TAKEN BY AN AI AGENT OR AUTOMATION ON YOUR BEHALF AND ANY DOMAIN, DNS, OR HOSTING CHANGE. OUR AGGREGATE LIABILITY FOR ALL CLAIMS RELATED TO THE SERVICE IS LIMITED TO THE GREATER OF (A) THE FEES YOU PAID TO LOOPI SOCIAL IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS (USD 100). THIS LIMITATION APPLIES REGARDLESS OF THE LEGAL THEORY ON WHICH THE CLAIM IS BASED.

17. Indemnification

You agree to defend, indemnify, and hold harmless Loopi Social and its operator, officers, and agents from and against any claims, damages, losses, liabilities, and reasonable legal fees arising out of or related to: (a) content you or an AI agent upload, schedule, publish, host, or send through the service; (b) any action an AI agent or automation takes on your behalf; (c) your use of any connected social, email, domain, DNS, or Google service in violation of that service's terms; (d) your subscribers' or your website visitors' complaints, including spam-related complaints; (e) your handling of third-party personal data surfaced through the service (such as reviewer information); (f) any interruption or loss affecting a domain, DNS zone, website, or email you connect to the service; (g) your violation of these Terms; or (h) your violation of any applicable law or any third party's rights.

18. Changes to these Terms

We may update these Terms from time to time. Material changes will be communicated via an in-app notice and an email to account owners and will take effect on the date stated in the notice. Your continued use of the service after that date constitutes acceptance of the updated Terms. If you do not agree to the change, you must stop using the service and may close your account under §14.

19. Governing law & venue

These Terms and any dispute arising out of or related to them or to the service are governed by the laws of the State of Washington, USA, without regard to its conflict-of-laws principles. You and Loopi Social agree to the exclusive personal jurisdiction and venue of the state and federal courts located in King County, Washington for any dispute that is not subject to the dispute-resolution provisions of §20.

20. Dispute resolution

20.1 Informal resolution. Before filing any claim, you agree to contact support@loopi.social and attempt in good faith to resolve the dispute informally for at least 30 days.
20.2 Individual claims only. You agree that any dispute will be resolved on an individual basis and not as a class, consolidated, or representative action. You waive your right to participate in a class action.
20.3 Time limit. Any claim arising out of or related to these Terms or the service must be filed within one (1) year after the cause of action arose, or it is permanently barred.

21. Force majeure

Loopi Social is not liable for any failure or delay in performance caused by circumstances beyond its reasonable control, including but not limited to acts of God, natural disasters, government actions, internet or infrastructure outages, cloud, AI-provider, registrar, or DNS-provider disruptions, cyberattacks, or labor disputes.

22. General provisions

22.1 Entire agreement. These Terms together with the Privacy Policy constitute the entire agreement between you and Loopi Social and supersede any prior agreement on the same subject.
22.2 Severability. If any provision is held invalid or unenforceable, that provision will be limited or eliminated to the minimum extent necessary and the remaining provisions will remain in full effect.
22.3 No waiver. A failure to enforce any provision is not a waiver of the right to enforce it later.
22.4 Assignment. You may not assign these Terms without our prior written consent. Loopi Social may assign these Terms in connection with a transfer of the service.
22.5 Electronic communications. By using the service you consent to receive notices, agreements, and communications from us electronically (in-app and by email), and you agree that those electronic communications satisfy any legal requirement that the communication be in writing.
22.6 No third-party beneficiaries. These Terms do not create any third-party-beneficiary rights.

23. Contact

Questions about these Terms or to report a violation: support@loopi.social.