Playbook · Local

Get found on Google Maps with Google Business Profile.

For local intent searches — 'plumber near me', 'best dentist in Austin' — Google Business Profile often outperforms organic social. This play connects GBP in one Google login, then has Iris and Atlas run a local-SEO audit that rewrites your titles, descriptions, and profile all at once.

The play

One Google login. An SEO audit from Atlas. Tuned titles and descriptions. Weekly GBP posts on autopilot.

Connecting Google Business Profile is the same one-time OAuth flow as connecting YouTube — you click "Connect Google Business Profile" in Loopi, authorize it with your Google account, and the profile is live. From that point, Atlas can read your site and your GBP profile side by side, compare them, and propose the exact changes that close the gap.

Let Atlas do your local SEO

Local SEO is five specific levers. Each one is concrete, auditable, and improvable in a single session with Atlas. He handles all five; your job is to review and approve.

Domain naming

Your domain is the first signal Google reads. A domain that signals service and locale outranks a generic brand name for local-intent queries — all else equal.

• ✓ austin-roof-pros.com — service + city, reads as a local specialist.
• ✗ acmeinc.com — brand-only, gives Google and searchers no location or service signal.

Atlas proposes three domain candidates ranked by local SEO strength. You pick one or keep your current domain — the rest of the audit still applies.

Page titles

The title tag is the single highest-weight on-page SEO element. Front-loading the primary keyword and city tells Google exactly what the page is and where it serves.

Atlas rewrites every page title on your site. The format is: [Service] in [City, State] | [Brand Name].

Meta descriptions

A meta description doesn't directly affect rankings, but it determines whether searchers click. One sentence is all you need: service + area + a reason to click that no other result offers.

• ✓ "Austin's 24/7 emergency roofers — same-day tarping and insurance estimate on every job in Travis County."
• ✗ "Welcome to Austin Roof Pros. We offer roofing services to customers in the Austin area. Contact us today."

GBP category and attributes

Google Business Profile ranks more specific categories higher for intent-matched queries. "Roofing contractor" outranks "contractor" for someone searching "roof repair near me." Atlas picks the most specific primary category that fits your business, then fills service area, hours, and every applicable attribute — wheelchair access, free estimates, women-owned, and so on.

• ✓ Primary category: "Roofing contractor" (not "General contractor").
• ✓ Service area: All ZIP codes you actually serve, not just the city.
• ✓ Attributes: "Free estimates", "On-site services", "Appointment required" — every checked box is a filter searchers use.

Review responses

Responding to every review signals to Google that the profile is actively managed, which lifts local pack rankings. Atlas drafts on-brand replies — thanking positive reviewers by name, addressing negative reviews with a specific offer to resolve. You approve before anything posts.

What Loopi handles for you

• GBP connection: One Google login through Loopi's OAuth flow. No API keys, no developer console.
• Site + profile read together: Atlas reads your site and your live GBP profile in the same pass and spots every gap automatically.
• Weekly GBP posts scheduled like any other channel: Once connected, GBP posts queue and publish on the same schedule as your social content — no separate login or manual uploads.
• Review response drafts on demand: Atlas drafts replies to every unresponded review. You approve; Loopi posts.

Get started with Loopi and start your local SEO audit →

How to do it with Loopi

Give Iris three things in your Agents tab. She and Atlas produce five outputs — all reviewable before anything goes live.

Paste this to Iris in your Agents tab, once GBP is connected:

I want to dominate local search for my business. Here's what you have:

- My website: https://your-business-site.com
- My Google Business Profile: connected via Loopi (one Google login)
- My business type and city: [e.g. "roofing contractor in Austin, TX"]

Run this audit and produce the following:

1. Domain name candidates — propose 3 domain names that front-load the
   service and city (e.g. "austin-roof-pros.com"). Rank them by local
   SEO strength and availability likelihood.

2. Page title rewrites — for every page on my site, rewrite the <title>
   tag so it front-loads the primary keyword and city. Format:
   "[Service] in [City, State] | [Brand Name]".

3. Meta description rewrites — one sentence per page: service + area +
   a specific reason to click. No generic filler.

4. GBP profile update — propose the most specific primary category for
   my business type, fill in service area, hours template, and the top
   5 attributes that apply.

5. One week of GBP posts — draft 7 short posts (offer, update, or tip
   format) ready to schedule through Loopi. Each post under 200 words,
   ends with a clear call to action.

Report back with a structured list. I will review and approve before
anything goes live.